US/THEM group is a full-service boutique media relations and promotion firm aiming to redefine the concepts of public relations from the "us vs. them" attitudes between bands, labels, press, etc. and generate awareness of great music as a community. US/THEM group promotes great bands employing all means necessary. We service print, online, social media, playlists and specialty radio aiming to help shape the new outlook of the music industry for the future.